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Get to know the humble yet mighty CRO through these simple questions: What is CRO? CRO stands for “Conversion Rate Optimization” which is a combination of art and science to help you better understand your website visitors with the aim to convert them into customers. Credit: marketingzone.ru Why invest

How long have you been doing content marketing? For those new to this particular online marketing channel, you’re probably still on fire, checking several times a day how many people are reading that article you’ve just posted. For those of you who have been doing

With the immense number of content we get bombarded with every day while marketing Gurus enthusiastically share know-how, tips and tricks on social media marketing and what not, you might be thinking: so what’s new about this article and why should I spend time going

Just giving ourselves a small pat on the back for a job well done! On 29 June 2015, the Syndacast team got featured on Facebook Business Success Stories for a campaign that was rolled-out for Ananda Development. Via advanced custom audiences and targeting tools, this year's event held

It's official. The recent Google-Twitter partnership is sealed and it means Google has now regained access to Twitter's Firehose; Twitter's stream of tweets. Firing at 9,000 tweets per second, Firehose is about global real-time data. For search marketers, we've seen the recent launch of the 'In the

When it comes to online marketing, there is no such thing as one-size-fits-all. And that’s really old news for online marketers. This is why we have all those wonderful targeting and demographic segmentation tools to single out each audience; based on recent activity, demographics, behavior

Consumer Psychology is a big topic when it comes to marketing. We’ve all known that for years. However, when it comes to execution, it’s usually the case of ‘easier said than done’. This article isn’t going to be a ramble about the theories of psychology and

How do you make your content even better with all the strategies proposed by top-notch online marketing gurus? There is a handful of effective 'to-dos' to create attention-grabbing content that resonates with your audience. The message of your content will have to be clear and crisp, both

Each year on April 1st, companies will do their absolute best to fool us into believing false news or developing games for people to play. This year, Google Maps delivered hilarity on a retro scale. This year, Google brought us Pac-Man, the famous chomping game

As part of its growth strategy, Yahoo is heavily emphasizing native advertising via its Gemini platform. According to Yahoo, Gemini is the first unified ad marketplace for mobile search and native advertising. If you were wondering how well native advertising might perform, these numbers from Yahoo

For the past couple of years, when we refer to content marketing, the first thing that comes to mind is blogging. The benefits of blogging is numerous. Besides engaging audiences, blogging helps a lot with SEO. By adding new blog posts to your website, you

Wondering how does 2015 look on the social-sphere? Here’s a run-through of the state of social media in Thailand based on an infographic by the DAAT (Digital Advertising Association of Thailand). Social Media Subscribers in Thailand Facebook is in the lead with 30 million subscribers, followed by

There is no question that eye-catching and interesting content is becoming more important and will continue to be so for many years to come. Why? As consumers become more accustomed to marketing materials, and could easily spot one right away, content created solely for marketing

Mobile has been in limelight as the next big thing for the past few years. And to a certain extend, it more or less has. Fact is, the mobile marketing umbrella is huge! From geo-targeting to in-app advertisements, responsive designs and the list goes on.

Over the course of 2014, many trends have carried over from 2013's predictions and have since evolved to accommodate the fast-paced rate of digital marketing trends. Trends such as social media marketing, mobile marketing, and content marketing were the big winners of 2014. Continuing on through the

Ever wonder if you should invest in retargeting ads? Perhaps considered allocating your marketing budget to test retargeting? Here are 7 stats that shows just how powerful banner retargeting is and why it's the next big thing in online advertising. The key statistics/take away from this

Moving into the year 2015, we now have even more reason to create more mobile friend websites. Google has been testing how to display 'mobile-friendly' and 'not mobile-friendly' icons during the past few month But from their latest post, it seems they are not going with an icon

Influencer marketing is a powerful marketing strategy; one that online marketers who take a more holistic view of brands and products recommend. In many cases, influence marketing is part of a larger content marketing strategy. Here below is an infographic for a quick 10 minutes

Bing has just made it possible for search users to use Emojis (smileys) as search terms! Is that possible? Yes it is and you can check how it works on Bing already. On October 27, 2014, this officially became possible. According to the company: "With the explosion of

Did you know you can search Google using your voice? For some it might be something new but for some its old news. This function was introduced back in June 2011 and only is supported in Google Chrome. Here's a quick video on how to

2014 marks the year where the Web officially turns 25 years old. To be more exact, August 19 is the day that inventor of the World Wide Web Tim Berners-Lee released the code of the WWW to the public. We decided to draw up an

(Image Cr: madglory.com) Before we begin, let's take a closer look at each individual term means and what it means. SEO - Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine's "natural" or un-paid ("organic") search

On 16 October 2014, Syndacast's team joined thumbsup Digital Matters event #7 at LaunchPad Bangkok. Along with other experts and digital gurus, Patrick Lozare and Chalit Theerachitkul from Syndacast shares with event participants insights on "Mobile Marketing: The Next  Gen with Real Time Bidding and

We’re almost at the end of 2014 and content marketing is as strong as ever. Trends suggest that content marketing will gain more importance as we move into 2015. In this article, we’re going to go back in time a bit to the very beginning

On October 1, 2014, Syndacast held a digital workshop/seminar at the Amari Pattaya, focusing on the implementation of digital marketing in the hospitality niche. The seminar was lead by Wolfgang Jaegel, Doy Moreau, Oliver Wilke and other speakers from the company. The Digital Summit: Online Solutions for

On October 1st, 2014 Syndacast will hold an event, Digital Summit: Online Solutions for Hotels 2014 at the Amari Ocean Pattaya. The event is focused on Hotel and Hospitality sectors, focusing on the effective use of digital media in the respective niche. The event will host several interactive workshops and Q&A

We all know Google get's smarter and smarter by the second. Doing a quick search on LinkedIn for keyword 'engineer' and company 'Google' gives you an approximate employee count of 23,814. This is not the exact number of employees but just a fun estimate using the

Isn't it almost always the case that when we refer to the term ‘algorithm’ in digital marketing context, we’re thinking search engines? This is because search is so important for our brand’s organic visibility. However, with increasing emphasis on Social Media as a powerful online

Image Credit: travelblat.com Comscore-run recently did a studying showing the various statistics all related to traveling and the devices customers usually use to book or makes plans for their next vacation. If you considering a marketing plan for year 2015, here are some information you might

Let’s play a game: In the next 10 seconds, think of your next thought-leadership topic. Get set… Go! Stuck? Don't worry, that’s expected. As with any writer, coming up with new things to write is challenging considering if you have deadlines or quotas to achieve. It’s

With video becoming increasingly more popular and together with enhanced analytics, its important that marketers either continue or start to engage with their customers through this channel. Developing presence through videos that are both useful and creative for consumers and capitalize on the power of

ZMOT which stands for “Zero Moment of Truth” is more than just a buzzword, it is a theory coined by Google which has been around for a few years. In marketing world, there are a lot of theories and concepts, some of the common ones

Google recently rolled out another update. While many of us might have thought we'd experience a certain calmness before the next storm after the Hummingbird surprise, we are met with a new update. Google's latest release, which we are referring to as Pigeon was recently

What are Millennials? You’ve probably heard this term many times but you’re unable to place a finger on it (without cross-referencing to Google). Millennials are people who are born in the early 1980’s to 2000 and are between the ages of 18-34. As digital marketing

If you’re reading this article on your mobile right now, try this quick exercise: Lock your mobile phone up and give the key to a friend with instructions not to give you the key back no matter what, until 24 hours have gone by. Are

Content marketing is booming. Content marketing has been for years one of the most actively sought out forms of marketing in the world. It allows brands to personally connect with their audiences. With the availability and accessibility of social media platforms, starting a trend or