Digital Marketing Tips during COVID-19
The COVID-19 pandemic has affected the global economy and various industries in ways we could not estimate. Businesses are looking for solutions to survive, maintain operations and to repair. As a digital marketing company, Syndacast has seen a lot of changes in the user behavior and we still
What makes an effective digital marketer?
What makes an effective digital marketer? We have been asked this question often enough, by both management teams at various companies and by marketers who are turning digital. For management, it is a different story because depending on company structure, product and the customer journey
Hungry Hub – Scalability
The challenge When we first met with the team at Hungry Hub - a restaurant deal booking website & app, we realized that the business model was straight forward and the company did have an idea how they can bring values to the market. 2 big
Accor Hotels Search Solutions
The challenge Accor Hotels Southeast Asia team understands the value of search marketing campaigns in their marketing touch points and how important it is on brand awareness as well as driving direct bookings. However with many brands and hotels in the region, to build a
Syndacast on Branding at E-Biz Expo Asia 2018
Today 8 June, 2018, Syndacast's Managing Director, Mr. Tom Nguyen joins the E-Biz Expo Asia 2018 in Bangkok as the keynote speaker. His one hour session titled "Brand transformation in the digital landscape" covers the key highlights that Tom Nguyen has learned over his past 15 years from
Syndacast on Omnichannel Marketing
Today 23 April 2018, at The Landmark Hotel Bangkok, our Company's Managing Director, Tom Nguyen is the guest speaker at the Asia Business Connect conference on: OmniChannel Marketing, Customer Insights & Experience Management in the Digital Age. The conference was held amongst many senior marketers,
An Ecommerce Launch Success For A Luxurious Health Product
When Syndacast was contacted by a Swiss Health brand for building awareness and sales volume from online channels, the result is a huge success. The global strategy designed for the campaign involved the use of email marketing, SEM and SEO. Within a year, a high
Meritus Hotels & Resorts – ROI Beyond Expectation
When Syndacast was entrusted to run Meritus Hotels & Resorts campaign to drive increased traffic and booking volume year round, the KPI was an ROI of 7. At the end of the campaign, the ROI delivered was almost double at 13.94.
National Environment Agency (NEA) – Ecofriend Awards
The NEA campaign which ran for a period of 2 months yielded results above expectations at 215.6% above the performance benchmark at a total of 179,930 video views. The campaign was therefore renewed each year after with great successes and more participants in the program.
Ananda Development – An online to offline success
Partnering with Syndacast, Thailand's prominent property developer, Ananda Development, utilized the power of Facebook's advanced data and 360 integration with search, video and display, in boosting event registrations in their biggest event of the year. The campaign ended up with results that were 2.1X in
Syndacast Marketing 4.0
Technology has changed the way we live. Customer behavior today is no longer the same as before. We are always connected to digital devices 24/7 and we rely on those devices to find, discover and purchase. Shopping online now provides better user experience and you
Evolution of New Tourism Feeder Markets in Thailand
TAT (Tourism Authority of Thailand) is showing great interest in tapping new potential markets. When the January 2017 statistics are compiled, Thailand expects to see high growth in visitor arrivals from Brazil, Russia, Argentina, Cambodia, and Saudi Arabia. These and other emerging markets are still
PPC Automation is the New Nanny
The premise that humans can make a better judgement than AIs may no longer hold true when it comes to Adwords’ PPC Automation. According to Google Adwords, its automation uses advanced machine learning to help it tailor the right bid to each and every auction.
Ananda Development Public Co. Ltd
Ananda has continued to develop its brands and its unique Urban Living Solutions, resulting in becoming the leading developer of residential projects in close proximity to mass transit stations in Bangkok. The company develops and sells various real estate projects in Thailand, ranging from low-budget
Syndacast on Programmatic Display Advertising at Digital 16
At Digital 16, a digital marketing conference that took place on 26 January at the Renaissance Bangkok Ratchaprasong, our Head of Business Development APAC Oliver Wilke, gave a talk on the topic data-driven programmatic display advertising. His main talking points included display marketing, retargeting and
What is Content Amplification?
Have you heard the term called content amplification? Content amplification is a term used to define ways content can be amplified, using specific channels online. Below are several websites or channels you can use to distribute your content to reach your audience. Let’s take a
Syndacast at Content Marketing Forum 2016
On October 3rd, Oliver Wilke, Head of Business Development APAC, Syndacast took center stage at the Content Marketing Forum 2016 at the Intercontinental Hotel; presenting methods that drive successful advertising campaigns to target audiences. The points discussed in at the forum were: 1. How to create successful
Digital Marketing Trends 2017
In just a few short months, 2017 will be upon us and with it; new trends will dominate the digital landscape. Let’s take a look what they are and how you can benefit from them. First of all, let’s take a look at mobile; since 2014,
Why Digital Media Matters for Travel Industry?
Our Business Development Team, led by Oliver Wilke, was invited to present digital marketing solutions to over 50 travel agencies that are working within the Galileo network. The event took place at Galileo headquarter in Bangkok and covered the following main topics: Why Go Digital? Why
2016 : Digital transformation and its mighty impact in tourism industry
On April, 8th 2016, our Head of Sales, Oliver Wilke, was invited to be the speaker in one of the biggest digital event “Spark Conference 2016: Digital Transformation presented by Dtac” at the heart of Bangkok, Siam Pavalai Paragon Cineplex at Siam Paragon. The event takes the
Team in Action! Social Media Trends 2016
Today, 25 February 2016, a senior member of our content & optimization team, Juraiporn Paparpun took to the stage, elaborating on Social Media Trends for Facebook, Instagram, Pinterest and Google Plus in 2016 alongside other digital marketing experts at the ADF digital innovation 2016 conference (InterContinental
Chic in 2016: Web Design Trends a la Mode!
Last year, flat design walked the runway. This year, flat design is out and ‘almost flat design’ (aka Flat 2.0) is in! What does that mean? While flat design is effective in terms of supporting usability and user navigation because it’s simple and clean which makes
Instagram Ads: Redefining the Parameters of Non-intrusive Advertising
What’s so compelling about advertising on Instagram? The action points are exactly as what you would do with a friend’s organic post! Instagram ads are essentially the typical Instagram photos and videos that seamlessly get displayed right there in your feed. For a while now, marketers
Syndacast’s on Measurement, Analytics & ROI
Today, 19 November 2015 (The Landmark Hotel), our Director, Tom Nguyen shares his digital marketing expertise at a conference on: The Latest Measurement Trends, Big Data and Predictive Analytic for Marketing Optimization Along with other industry professionals and experts, Tom explains the inside-outs of
The Great Digital Marketing Trends of 2016
The importance of digital marketing continues to soar through the years with the development of complex search algorithms to innovating world-changing technologies that set the milestone for change. In the past months, the digital landscape experienced a myriad of changes that paved the way for
[Infographic] The State of Mobile Marketing 2016
Deciding on how to allocate your mobile marketing budget for 2016? Let's take a look at some key statistics to help you decide. Key statistics for mobile marketing in 2016: Around 80% of internet users search via their smartphones. While around 9% search via smartwatches. In terms
To like or to “dislike”, that is the question
Yes, we are talking about Facebook’s new dislike button, which turned out to not literally mean the thumbs-down icon. Mark Zuckerberg and his team launched Facebook in February, 2004. Five years later, the Like button was added and the world went crazy with ‘likes’. Why
Digital Assistants: Taking Search Optimization to a New Level
First and foremost, when we talk SEO (Search Engine Optimization), we tend to instantly think of Google and other search engines such as Bing and Yahoo. However, there’s actually much more to SEO. The practice covers optimization for anything and everything that is heavily designed
Is Thailand Ready for Instagram?
Let’s begin with this basic question like what do you know about Instagram? An app for high definition photos? For teenagers who love selfie? No! Instagram is not an app just for showing off. It is a place people can look for inspiration and creativity
“Voices of SYNDACAST” – Panadda Roongruangratanakul on Social Media in Thailand
At Syndacast, we feature a colorful spectrum of individuals from across the nation and international borders to be a part of our growing community. Everybody at Syndacast is unique and excels in what they do best. We possess a handful of talented digital marketers, programmers,
SEO Tips: Did You Know These Search Ranking Factors?
When we talk about SEO and search rankings, we tend to zoom into the topic of link building and content marketing, while in fact there are other important factors to consider as well. In this article, let’s take a look at 3 highly significant search ranking
The Great Digital Marketing Leap of 2015
The fruitful productivity of the first 6 months already passed and agencies are still busy keeping up with new trends and online marketing techniques! A recent infographic by the Digital Advertising Association (Thailand) (DAAT) revealed a giant leap in the digital marketing world. Apparently, the advertising
Why the ‘Viral Phenomena’ is not Content Marketing
Content Marketing is a term online marketers are all too familiar with; content marketing is about marketing content that appeals to people to promote brand awareness and develop brand loyalty. Over the years, content marketing flourished, giving rise to the importance of quality content, strictly
Facebook Overtakes Google in Referral Traffic
While 2014 marked an important milestone when mobile internet browsing exceeded desktop, 2015 marks the time when social media referral overtakes search engine referrals (i.e. Facebook and Google). In a quarterly report by Parse.ly, Facebook has pulled ahead of Google in referral traffic. Apparently from May
[Infographic] The Birth of Social Commerce
Did you notice that recent social media news goes along the lines of "Facebook launches friend-to-friend payment!" or "Instagram is adding a buy button!" After years of hearing bits of news here and there, perhaps the era of Social Commerce is really happening this coming 2016! Here's the full
Paid Media, Earned Media, Owned Media … now it’s time for CRO!
Get to know the humble yet mighty CRO through these simple questions: What is CRO? CRO stands for “Conversion Rate Optimization” which is a combination of art and science to help you better understand your website visitors with the aim to convert them into customers. Credit: marketingzone.ru Why invest
Content Marketing Secret Revealed: “Instant Gratification” Does Not Exist
How long have you been doing content marketing? For those new to this particular online marketing channel, you’re probably still on fire, checking several times a day how many people are reading that article you’ve just posted. For those of you who have been doing
The REAL Full FORM for TWITTER
With the immense number of content we get bombarded with every day while marketing Gurus enthusiastically share know-how, tips and tricks on social media marketing and what not, you might be thinking: so what’s new about this article and why should I spend time going
Syndacast Featured on Facebook Business Success Stories
Just giving ourselves a small pat on the back for a job well done! On 29 June 2015, the Syndacast team got featured on Facebook Business Success Stories for a campaign that was rolled-out for Ananda Development. Via advanced custom audiences and targeting tools, this year's event held
