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Image Credit: travelblat.com Comscore-run recently did a studying showing the various statistics all related to traveling and the devices customers usually use to book or makes plans for their next vacation. If you considering a marketing plan for year 2015, here are some information you might

Let’s play a game: In the next 10 seconds, think of your next thought-leadership topic. Get set… Go! Stuck? Don't worry, that’s expected. As with any writer, coming up with new things to write is challenging considering if you have deadlines or quotas to achieve. It’s

With video becoming increasingly more popular and together with enhanced analytics, its important that marketers either continue or start to engage with their customers through this channel. Developing presence through videos that are both useful and creative for consumers and capitalize on the power of

ZMOT which stands for “Zero Moment of Truth” is more than just a buzzword, it is a theory coined by Google which has been around for a few years. In marketing world, there are a lot of theories and concepts, some of the common ones

Google recently rolled out another update. While many of us might have thought we'd experience a certain calmness before the next storm after the Hummingbird surprise, we are met with a new update. Google's latest release, which we are referring to as Pigeon was recently

What are Millennials? You’ve probably heard this term many times but you’re unable to place a finger on it (without cross-referencing to Google). Millennials are people who are born in the early 1980’s to 2000 and are between the ages of 18-34. As digital marketing

If you’re reading this article on your mobile right now, try this quick exercise: Lock your mobile phone up and give the key to a friend with instructions not to give you the key back no matter what, until 24 hours have gone by. Are

Content marketing is booming. Content marketing has been for years one of the most actively sought out forms of marketing in the world. It allows brands to personally connect with their audiences. With the availability and accessibility of social media platforms, starting a trend or

On July 4th 2014, Syndacast is selected by Market Enabling Division, Ministry of Science and Technology, National Science and Technology Development Agency of Thailand to welcome delegates from Thai-China International Mobile Application and Game Conference. Delegates are invited by China-ASEAN Technology Transfer Center (CATTC), China-ASEAN Mobile

This 2014 marks a huge milestone whereby Internet use via mobile devices has finally exceeded desktop browsing. For the past few years, ever since Internet browsing via mobile devices became possible through data services, we finally see the great mobile shift happen. This may not yet be

A landing page is all about a clean website and presenting itself on a professional (or semi-professional) levels. There are many types of landing pages around and they all share the same concept: All landing pages are designed to help the user find what they're

You may come across the term 'Native Advertising' and you may wonder what it is. Is it another form of advertising? What does it have to do with me? Native advertising is a type of advertising that is growing in size and numbers and it's

There's a lot of thought that needs to go into every e-commerce website with the ultimate goal being to generate more sales and leads but there are some simply must-haves no e-commerce sites should go without. What are they? #1 Faster Load Time 40% of average online

PPC (pay-per-click) has been around for a long while but to say that it’s just ‘paid ads’ is erroneous and a huge understatement. Although, you do pay for every click that happens on your ad in the search engine’s result page, there is so much

Facebook continues to be in the lead at 1.5 billion active monthly users. Google+ is in 2nd place and rapidly catching up at 343 million active monthly users. Google+ is not just another social media. Think demographic and location data. The platform is a player in the

This first half of June 2014, we extend a warm welcome to new members who have recently joined the team at our Bangkok office. Khun Nicha Trongtorsak joins Syndacast as Head of Design. With fifteen years of experience in design and content creatives, it is a

I recently came across this question posted by a fellow online marketer; which is actually a really good question: "Which do you think comes first? The content strategy or the digital strategy?" Here's what someone who works at a Digital Marketing Company in Asia might say:

If you are looking to advance your business or online campaign in Southeast Asia, here are some important statistical data you just might want to learn about before you start. We have broken the infographic down into 5 different sections so you can easily grasp

What makes a business thrive? What makes the gear in people's heads go round and round? Who devises strategies behind the scenes, implements them and it works without a hitch? The answer: The Chief Marketing Technologist Officer (CMTO). What is a "Chief Marketing Technologist Officer"? A

Does this sound familiar? You begin discussing online marketing with a friend and then you branch off into SEM, SEO, social media strategies and what not. Suddenly, you find yourself going into the nitty gritty details of each online marketing 'school' such as how exactly

Google launched its latest Panda update! Incase you didn't know yet. Earlier last week, Google's Panda 4.0 went live. What was the update about? In short, it was to filter out websites with lots of low quality content out of the 1st page search results.

We're proud to present to you the "10 Faces of Syndacast with 10 Digital Marketing Tips". We've compiled a list of individuals, each a specialist in their own field to give you must-know 10 digital marketing tips for any online marketer.

Join us at ad:tech roadshow Bangkok 2014, at the Shangri-La Hotelwhere today's guest speakers for digital marketing is Wolfgang Jaegel and Doy Moreau. The topic covered today will be about Smarter Digital Marketing Strategy & Tools For ROI, discussing the use of ad technology to help businesses achieve

Content Marketing, a form of marketing that builds your brand with the use of effective, high-quality written content to connect your brand with customers and boosts engagement. Content Marketing comes in many forms: Articles, infographics, podcasts, powerpoint presentations (slideshare), guest blogs, blogging and a whole

Our team giving out 'Keep Calm and Go Digital' shirts at event Digital Matters #5 by thumbsup.

Fact. Old style traditional snail mail has survived countless tidal waves of marketing changes. Then who's to say it's any different for e-mails? In 2013, there were rumors that email marketing, newsletters and eDMs are on a downhill turn. Some media goes as far as to portray

Online business in South East Asia? These stats for Thailand, Singapore and Indonesia might be useful for you. SINGAPORE: -Population: 5,460,302 -Internet Penetration: 73% -Internet Users: 3,971,3188 -Mobile Internet Penetration: 64% -Average time spent using mobile internet: 1 hour 57 minutes per day THAILAND: -Population: 67,448,120 -Internet Penetration: 26% -Internet Users: 17,770,139 -Mobile Internet Penetration: 24% -Average

As the year 2014 continues unfolding, business owners are recognizing that employing effective on-page SEO techniques is still a critical factor that can determine their search ranking in major engines such as Google, Bing, and Yahoo. With this idea in mind, you may find it

Who says Google is cleaning up primarily English sites only? A few weeks ago, MyBlogGuest, which depending on arguments sake could be considered a link network, was penalized. This was followed by speculations about Google taking things a step further in terms of rounding up

Taking place at the InterContinental Bangkok hotel, the 2014 Advanced Digital Marketing Strategy welcomed various well-known guest speakers into the conference, discussing key digital marketing key issues. Amongst the guests was Wolfgang Jaegel, presenting the 5 Trends in Modern Search Engine Marketing, revealing conversion optimization strategies and case

"Digital Marketing

There are total of 200+ ranking factors; a fact that we all know but how do each factor actually effect your website rankings? This infographic serves as a good starting point to gain more insights into what you could do to help improve your website's

In the world of online marketing, there is a certain adage that has remained so important that many marketers have gone through the effort to engrave it on their desks, clipboards and foreheads so that they remember it: content is king. Up until now, that philosophy

Google seems to have placed itself into a lot of newsworthy topics lately. Many of these topics include Google penalizing handfuls of blog networks, communities, websites and a large, well-known social forum called My Blog Guest. My Blog Guest, as many are aware, is a