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Isn't it almost always the case that when we refer to the term ‘algorithm’ in digital marketing context, we’re thinking search engines? This is because search is so important for our brand’s organic visibility. However, with increasing emphasis on Social Media as a powerful online

Image Credit: travelblat.com Comscore-run recently did a studying showing the various statistics all related to traveling and the devices customers usually use to book or makes plans for their next vacation. If you considering a marketing plan for year 2015, here are some information you might

With video becoming increasingly more popular and together with enhanced analytics, its important that marketers either continue or start to engage with their customers through this channel. Developing presence through videos that are both useful and creative for consumers and capitalize on the power of

ZMOT which stands for “Zero Moment of Truth” is more than just a buzzword, it is a theory coined by Google which has been around for a few years. In marketing world, there are a lot of theories and concepts, some of the common ones

Content marketing is booming. Content marketing has been for years one of the most actively sought out forms of marketing in the world. It allows brands to personally connect with their audiences. With the availability and accessibility of social media platforms, starting a trend or

PPC (pay-per-click) has been around for a long while but to say that it’s just ‘paid ads’ is erroneous and a huge understatement. Although, you do pay for every click that happens on your ad in the search engine’s result page, there is so much

Google launched its latest Panda update! Incase you didn't know yet. Earlier last week, Google's Panda 4.0 went live. What was the update about? In short, it was to filter out websites with lots of low quality content out of the 1st page search results.

Join us at ad:tech roadshow Bangkok 2014, at the Shangri-La Hotelwhere today's guest speakers for digital marketing is Wolfgang Jaegel and Doy Moreau. The topic covered today will be about Smarter Digital Marketing Strategy & Tools For ROI, discussing the use of ad technology to help businesses achieve

Online business in South East Asia? These stats for Thailand, Singapore and Indonesia might be useful for you. SINGAPORE: -Population: 5,460,302 -Internet Penetration: 73% -Internet Users: 3,971,3188 -Mobile Internet Penetration: 64% -Average time spent using mobile internet: 1 hour 57 minutes per day THAILAND: -Population: 67,448,120 -Internet Penetration: 26% -Internet Users: 17,770,139 -Mobile Internet Penetration: 24% -Average

As the year 2014 continues unfolding, business owners are recognizing that employing effective on-page SEO techniques is still a critical factor that can determine their search ranking in major engines such as Google, Bing, and Yahoo. With this idea in mind, you may find it

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