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Google Launches Mobile-Friendly Labels in Search Results

Google Launches Mobile-Friendly Labels in Search Results

Moving into the year 2015, we now have even more reason to create more mobile friend websites.

Google has been testing how to display ‘mobile-friendly’ and ‘not mobile-friendly’ icons during the past few month

mobile friendly icon display
But from their latest post, it seems they are not going with an icon but a text label instead in-front of the website description. This is how it will look like.

This is all to create a more mobile friend atmosphere and a better mobile web experience for mobile surfers. Here is a quick criteria from SearchEngineWatch.com on things that Googlebot checks for:

– Avoids software that is not common on mobile devices, like Flash
– Uses text that is readable without zooming
– Sizes content to the screen so users don’t have to scroll horizontally or zoom
– Places links far enough apart so that the correct one can be easily tapped

Google also mentions that this will affect a website’s ranking in SERP’s, But more importantly, no matter how high you are ranked in the search results, if your website is not mobile-friendly, click-through rates to your website will eventually drop due to this new labeling system.

Mobile Friendly Test by Google

mobile friendly test
Here is also a quick read on creating responsive website design that will definitely help build a better user experience across all platforms and get yourself labeled by Google as being ‘mobile-friendly’.

This new search results label will be rolled globally in the next couple of week.


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