By Tom Nguyen - MD at Syndacast Marketing's most trusted tool has failed us. For decades, we've sliced humanity into separate demographic boxes. We've grouped people by their birth years, income brackets, and zip codes. We've made critical business decisions

Syndacast, a leading digital marketing agency for hotels, recently ran a successful campaign to promote a local spa and restaurant in a 5-star resort in Krabi, Thailand, using Google Local Campaigns. The campaign goals were to: Increase awareness of the spa and restaurant among potential

In 2023, Syndacast team achieved remarkable success in their hotel campaigns by achieving a staggering 99.5% of campaigns with a Return on Advertising Spend (ROAS) higher than 1000% (tracked revenue is more than 10 times ad investment). This outstanding performance was the result