Phuket: A Tropical Paradise of Beaches, Culture, and World-Class Hospitality
Phuket: A Tropical Paradise of Beaches, Culture, and World-Class Hospitality Tucked away in the sparkling Andaman Sea, Phuket is more than just Thailand’s largest island, it’s a tropical haven known for its stunning white sand beaches, rich cultural heritage, and warm, welcoming hospitality. Whether you're seeking a romantic getaway, a
Syndacast Strengthens Hospitality Leadership with Active Presence at Key Industry Events in May 2025
Syndacast, Asia’s leading digital performance marketing agency for the luxury hospitality sector, reaffirmed its position as a strategic partner and thought leader in hotel marketing this May by participating in two of the most influential industry events in Southeast Asia. Syndacast Engages with Industry Leaders
Navigating the Calm: How Hotels Can Win in Southeast Asia’s Softer Travel Market during 2025
Southeast Asia’s travel market is expected to enter a period of recalibration from Q2 – Q3 2025 and the situation might drag until Q4. After two years of booming post-pandemic recovery, travel demand across the region has softened during mid-2025. It’s not that the situation is worse than
The Death of Demographics – From Mass Assumptions to Individual Truths
By Tom Nguyen - MD at Syndacast Marketing's most trusted tool has failed us. For decades, we've sliced humanity into separate demographic boxes. We've grouped people by their birth years, income brackets, and zip codes. We've made critical business decisions based on the assumption that
Q2 Hotel Booking Trends in Asia Pacific: What’s Hot, What’s Not, and What’s Next
Bangkok, 7 April 2025 - As the travel industry continues its recovery, the second quarter of 2025 is shaping up to be a competitive period for hospitality in Asia Pacific. Destinations from Bali to Bangkok and the Maldives to Melbourne are experiencing a shift in
Syndacast at the Forefront of Thailand’s Luxury Travel Boom Fueled by ‘The White Lotus’
BANGKOK, THAILAND, March 6, 2025 -- The global phenomenon of The White Lotus has once again reshaped luxury travel, with Season 3 drawing international attention to Thailand’s breathtaking destinations. The Four Seasons Resort Koh Samui, the stunning backdrop for HBO’s acclaimed series, has witnessed an
Syndacast at The 12th Hotel Revenue Summit at The Magani Hotel, Bali
BALI, INDONESIA, January 28, 2025 - Syndacast, Asia’s leading performance digital marketing agency for the hospitality sector, joined The 12th Hotel Revenue & Distribution Summit, held at The Magani Hotel in Bali, as one of the major sponsors. In collaboration with PMG Hotels & Resorts,
Syndacast’s Managing Director, Tom Nguyen, Predicts a Strong Q4 2024 for Travel Industry Recovery
As the world has been going through 2 years of returning to normalcy after the challenges of the pandemic, the travel industry which was damaged the most, has been gradually and steadily bouncing back. Tom Nguyen, Managing Director of Syndacast, a leading digital marketing agency
Interview with Tom Nguyen, Managing Director of Syndacast: Unveiling the Future of Digital Marketing for Hotels in 2025
In a significant milestone, Syndacast has been recognized as the Leading Performance Digital Marketing Company in Asia for 2024. Travel and marketing news reporters had the privilege of sitting down with Tom Nguyen, Managing Director of Syndacast, to discuss the trends shaping the future of
Syndacast is recognized as The Leading Performance Digital Marketing Company in Asia for 2024 by World Business Outlook
Bangkok – 23 August 2024 – Syndacast, a leading digital performance marketing agency, is proud to announce that it has just been recognized as The Leading Performance Digital Marketing Company in Asia for 2024 by the World Business Outlook (https://worldbusinessoutlook.com/award-winners-2024/). This prestigious award underscores Syndacast's
Press Release: Syndacast Leads the Way in Connected TV Hotel Ad Campaigns, Focused on Family Audiences
BANGKOK, THAILAND, March 22, 2024 - In the constantly-changing landscape of digital advertising, Syndacast emerges as a trailblazer by launching innovative hotel ad campaigns on connected TV, specifically targeting families to drive deep awareness in the domestic markets for its hotel partners. With the advent of
Press Release: NYC English Appoints Syndacast as its Global Social Media Communications Agency
Salt Lake City, USA. Press release. Source www.nycenglish.nyc 15 March 2024 — NYC English is thrilled to announce the appointment of Syndacast, a leader in digital marketing solutions, as its Global Social Media Communications Agency. This appointment is in preparation for NYC English’s imminent move into
The Power of Direct Marketing and Why Syndacast is Your Key to Success in 2024
If you want to take charge of your hotel's future, increase revenue then the direct marketing channels are the solutions for your hotel. Direct marketing lets you connect with your guests directly, increase your revenue, and create memorable experiences—all without relying on third-party platforms and
Google Local Campaigns, what they are and how they work.
Do you know about Google local campaigns? Their main objective is to attract potential customers to your physical locations. To do this, Google provides its main platforms for marketers and advertisers such as Google Maps, Google Display, Youtube, Business Profile and the Google Search Network. What
Syndacast Clinches Asia Best of Best Awards for Hospitality Marketing Excellence!
Bangkok, Thailand, December 2023 – We are excited to share the incredible achievement of Syndacast, we have been awarded as the Asia Best of Best Awards Winner for Best Marketing and Advertising Company in Hospitality 2023 by Golden Tree, Dubai. Established in 2008, Syndacast has evolved
A Quick Interview with Syndacast on SEO Work for Hotel Industry
On October 10, 2023, Tom Nguyen, MD of Syndacast was invited to an interview with a number of Thai hotels at a digital marketing event. The interview focused on the challenges and opportunities of digital marketing in the Thai hotel industry. Here is Tom Nguyen's
10 Reasons Why Syndacast is the Ultimate Choice for Result-Driven Marketing Campaigns
In the complex and ever-evolving landscape of digital marketing, brands are constantly on the lookout for partners who can deliver not just promises but concrete results. Syndacast, a unique player in the digital marketing realm, has been making waves for its unparalleled approach to result-driven
Syndacast Revolutionizes Hotel Marketing With Advanced AI Audience Targeting
BANGKOK, September 20, 2023 (syndacast.com) - Syndacast, a prominent digital marketing agency based in Asia-Pacific specializing in bringing in direct business for luxury hotels and travel, is excited to introduce significant updates to its AI real-time bidding system, reaffirming its commitment to innovative solutions. Central to these updates
Unlocking Hotel Success: Why Syndacast is Your Ultimate Marketing Partner
In the ever-evolving world of hospitality, where customer preferences and trends shift like quicksand, boutique hotel brands face a constant challenge to stay ahead in the marketing game. It's a complex dance between attracting guests, retaining them, and ultimately driving revenue. Here's where Syndacast, the leading marketing agency, steps
Syndacast at The Hotel Virtual Summit in Bali July 2023
We are excited to announce that on 20th July 2023, Syndacast's Managing Director, Tom Nguyen, was a featured speaker at the Hotel Virtual Summit at The Magani Hotel & Spa in Bali with the participants from 60 different hotels. During the event, Tom shared invaluable insights
Google’s 50% Marketing Budget Cut During COVID-19 – What It Means
It would be 100% true to say that COVID-19 has affected revenue in many businesses, some more drastically than the other. Besides digitization, the more cash reserve a business has, the better chance it will survive. Many companies that we know are forced to turn to
You’ve just launched a new website, now what?
Do you know that it usually takes months for a new website to start having substantial organic traffic on the internet? Having a website is only like having a storefront, you will need to let people know about this address and what it offers so
Smart Upskill for Digital Marketers during COVID-19
It is safe to say that COVID-19 has made most people truly appreciate the jobs that they have, even with less pay, and would try to perform better in their role for now they understand the value of keeping their job. For Syndacast, we are
Digital Marketing Tips during COVID-19
The COVID-19 pandemic has affected the global economy and various industries in ways we could not estimate. Businesses are looking for solutions to survive, maintain operations and to repair. As a digital marketing company, Syndacast has seen a lot of changes in the user behavior and we still
What makes an effective digital marketer?
What makes an effective digital marketer? We have been asked this question often enough, by both management teams at various companies and by marketers who are turning digital. For management, it is a different story because depending on company structure, product and the customer journey
Syndacast on Branding at E-Biz Expo Asia 2018
Today 8 June, 2018, Syndacast's Managing Director, Mr. Tom Nguyen joins the E-Biz Expo Asia 2018 in Bangkok as the keynote speaker. His one hour session titled "Brand transformation in the digital landscape" covers the key highlights that Tom Nguyen has learned over his past 15 years from
Syndacast on Omnichannel Marketing
Today 23 April 2018, at The Landmark Hotel Bangkok, our Company's Managing Director, Tom Nguyen is the guest speaker at the Asia Business Connect conference on: OmniChannel Marketing, Customer Insights & Experience Management in the Digital Age. The conference was held amongst many senior marketers,
Syndacast Marketing 4.0
Technology has changed the way we live. Customer behavior today is no longer the same as before. We are always connected to digital devices 24/7 and we rely on those devices to find, discover and purchase. Shopping online now provides better user experience and you
PPC Automation is the New Nanny
The premise that humans can make a better judgement than AIs may no longer hold true when it comes to Adwords’ PPC Automation. According to Google Adwords, its automation uses advanced machine learning to help it tailor the right bid to each and every auction.
Syndacast on Programmatic Display Advertising at Digital 16
At Digital 16, a digital marketing conference that took place on 26 January at the Renaissance Bangkok Ratchaprasong, our Head of Business Development APAC Oliver Wilke, gave a talk on the topic data-driven programmatic display advertising. His main talking points included display marketing, retargeting and
What is Content Amplification?
Have you heard the term called content amplification? Content amplification is a term used to define ways content can be amplified, using specific channels online. Below are several websites or channels you can use to distribute your content to reach your audience. Let’s take a
Syndacast at Content Marketing Forum 2016
On October 3rd, Oliver Wilke, Head of Business Development APAC, Syndacast took center stage at the Content Marketing Forum 2016 at the Intercontinental Hotel; presenting methods that drive successful advertising campaigns to target audiences. The points discussed in at the forum were: 1. How to create successful
Digital Marketing Trends 2017
In just a few short months, 2017 will be upon us and with it; new trends will dominate the digital landscape. Let’s take a look what they are and how you can benefit from them. First of all, let’s take a look at mobile; since 2014,
Why Digital Media Matters for Travel Industry?
Our Business Development Team, led by Oliver Wilke, was invited to present digital marketing solutions to over 50 travel agencies that are working within the Galileo network. The event took place at Galileo headquarter in Bangkok and covered the following main topics: Why Go Digital? Why
2016 : Digital transformation and its mighty impact in tourism industry
On April, 8th 2016, our Head of Sales, Oliver Wilke, was invited to be the speaker in one of the biggest digital event “Spark Conference 2016: Digital Transformation presented by Dtac” at the heart of Bangkok, Siam Pavalai Paragon Cineplex at Siam Paragon. The event takes the
Team in Action! Social Media Trends 2016
Today, 25 February 2016, a senior member of our content & optimization team, Juraiporn Paparpun took to the stage, elaborating on Social Media Trends for Facebook, Instagram, Pinterest and Google Plus in 2016 alongside other digital marketing experts at the ADF digital innovation 2016 conference (InterContinental
Chic in 2016: Web Design Trends a la Mode!
Last year, flat design walked the runway. This year, flat design is out and ‘almost flat design’ (aka Flat 2.0) is in! What does that mean? While flat design is effective in terms of supporting usability and user navigation because it’s simple and clean which makes
Instagram Ads: Redefining the Parameters of Non-intrusive Advertising
What’s so compelling about advertising on Instagram? The action points are exactly as what you would do with a friend’s organic post! Instagram ads are essentially the typical Instagram photos and videos that seamlessly get displayed right there in your feed. For a while now, marketers
Syndacast’s on Measurement, Analytics & ROI
Today, 19 November 2015 (The Landmark Hotel), our Director, Tom Nguyen shares his digital marketing expertise at a conference on: The Latest Measurement Trends, Big Data and Predictive Analytic for Marketing Optimization Along with other industry professionals and experts, Tom explains the inside-outs of
The Great Digital Marketing Trends of 2016
The importance of digital marketing continues to soar through the years with the development of complex search algorithms to innovating world-changing technologies that set the milestone for change. In the past months, the digital landscape experienced a myriad of changes that paved the way for
