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The COVID-19 pandemic has affected the global economy and various industries in ways we could not estimate. Businesses are looking for solutions to survive, maintain operations and to repair. As a digital marketing company, Syndacast has seen a lot of changes in the user behavior and we still

What makes an effective digital marketer? We have been asked this question often enough, by both management teams at various companies and by marketers who are turning digital. For management, it is a different story because depending on company structure, product and the customer journey

The premise that humans can make a better judgement than AIs may no longer hold true when it comes to Adwords’ PPC Automation. According to Google Adwords, its automation uses advanced machine learning to help it tailor the right bid to each and every auction.

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