Why the ‘Viral Phenomena’ is not Content Marketing
Content Marketing is a term online marketers are all too familiar with; content marketing is about marketing content that appeals to people to promote brand awareness and develop brand loyalty. Over the years, content marketing flourished, giving rise to the importance of quality content, strictly
Facebook Overtakes Google in Referral Traffic
While 2014 marked an important milestone when mobile internet browsing exceeded desktop, 2015 marks the time when social media referral overtakes search engine referrals (i.e. Facebook and Google). In a quarterly report by Parse.ly, Facebook has pulled ahead of Google in referral traffic. Apparently from May
[Infographic] The Birth of Social Commerce
Did you notice that recent social media news goes along the lines of "Facebook launches friend-to-friend payment!" or "Instagram is adding a buy button!" After years of hearing bits of news here and there, perhaps the era of Social Commerce is really happening this coming 2016! Here's the full
Paid Media, Earned Media, Owned Media … now it’s time for CRO!
Get to know the humble yet mighty CRO through these simple questions: What is CRO? CRO stands for “Conversion Rate Optimization” which is a combination of art and science to help you better understand your website visitors with the aim to convert them into customers. Credit: marketingzone.ru Why invest
