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The challenge When we first met with the team at Hungry Hub - a restaurant deal booking website & app, we realized that the business model was straight forward and the company did have an idea how they can bring values to the market. 2 big

The challenge Accor Hotels Southeast Asia team understands the value of search marketing campaigns in their marketing touch points and how important it is on brand awareness as well as driving direct bookings. However with many brands and hotels in the region, to build a

Today 23 April 2018, at The Landmark Hotel Bangkok, our Company's Managing Director, Tom Nguyen is the guest speaker at the Asia Business Connect conference on: OmniChannel Marketing, Customer Insights & Experience Management in the Digital Age. The conference was held amongst many senior marketers,

Technology has changed the way we live. Customer behavior today is no longer the same as before. We are always connected to digital devices 24/7 and we rely on those devices to find, discover and purchase. Shopping online now provides better user experience and you

The premise that humans can make a better judgement than AIs may no longer hold true when it comes to Adwords’ PPC Automation. According to Google Adwords, its automation uses advanced machine learning to help it tailor the right bid to each and every auction.

Ananda has continued to develop its brands and its unique Urban Living Solutions, resulting in becoming the leading developer of residential projects in close proximity to mass transit stations in Bangkok. The company develops and sells various real estate projects in Thailand, ranging from low-budget

Have you heard the term called content amplification? Content amplification is a term used to define ways content can be amplified, using specific channels online. Below are several websites or channels you can use to distribute your content to reach your audience. Let’s take a

On October 3rd, Oliver Wilke, Head of Business Development APAC, Syndacast took center stage at the Content Marketing Forum 2016 at the Intercontinental Hotel; presenting methods that drive successful advertising campaigns to target audiences. The points discussed in at the forum were: 1. How to create successful

Our Business Development Team, led by Oliver Wilke, was invited to present digital marketing solutions to over 50 travel agencies that are working within the Galileo network. The event took place at Galileo headquarter in Bangkok and covered the following main topics: Why Go Digital? Why

Today, 25 February 2016, a senior member of our content & optimization team, Juraiporn Paparpun took to the stage, elaborating on Social Media Trends for Facebook, Instagram, Pinterest and Google Plus in 2016 alongside other digital marketing experts at the ADF digital innovation 2016 conference (InterContinental

Let’s begin with this basic question like what do you know about Instagram? An app for high definition photos? For teenagers who love selfie? No! Instagram is not an app just for showing off. It is a place people can look for inspiration and creativity

The fruitful productivity of the first 6 months already passed and agencies are still busy keeping up with new trends and online marketing techniques! A recent infographic by the Digital Advertising Association (Thailand) (DAAT) revealed a giant leap in the digital marketing world. Apparently, the advertising

While 2014 marked an important milestone when mobile internet browsing exceeded desktop, 2015 marks the time when social media referral overtakes search engine referrals (i.e. Facebook and Google). In a quarterly report by Parse.ly, Facebook has pulled ahead of Google in referral traffic. Apparently from May

Did you notice that recent social media news goes along the lines of "Facebook launches friend-to-friend payment!" or "Instagram is adding a buy button!" After years of hearing bits of news here and there, perhaps the era of Social Commerce is really happening this coming 2016!   Here's the full

With the immense number of content we get bombarded with every day while marketing Gurus enthusiastically share know-how, tips and tricks on social media marketing and what not, you might be thinking: so what’s new about this article and why should I spend time going

I was recently approached by a friend who wanted to switch her career from traditional marketing to digital marketing. She wondered, is it really that different? While it took her a while to get a whole picture of the digital marketing channels, it really was

It's official. The recent Google-Twitter partnership is sealed and it means Google has now regained access to Twitter's Firehose; Twitter's stream of tweets. Firing at 9,000 tweets per second, Firehose is about global real-time data. For search marketers, we've seen the recent launch of the 'In the