Syndacast on Omnichannel Marketing
Today 23 April 2018, at The Landmark Hotel Bangkok, our Company's Managing Director, Tom Nguyen is the guest speaker at the Asia Business Connect conference on: OmniChannel Marketing, Customer Insights & Experience Management in the Digital Age. The conference was held amongst many senior marketers,
PPC Automation is the New Nanny
The premise that humans can make a better judgement than AIs may no longer hold true when it comes to Adwords’ PPC Automation. According to Google Adwords, its automation uses advanced machine learning to help it tailor the right bid to each and every auction.
Syndacast’s on Measurement, Analytics & ROI
Today, 19 November 2015 (The Landmark Hotel), our Director, Tom Nguyen shares his digital marketing expertise at a conference on: The Latest Measurement Trends, Big Data and Predictive Analytic for Marketing Optimization Along with other industry professionals and experts, Tom explains the inside-outs of
The Great Digital Marketing Trends of 2016
The importance of digital marketing continues to soar through the years with the development of complex search algorithms to innovating world-changing technologies that set the milestone for change. In the past months, the digital landscape experienced a myriad of changes that paved the way for
From A Digital Marketer to Another
I was recently approached by a friend who wanted to switch her career from traditional marketing to digital marketing. She wondered, is it really that different? While it took her a while to get a whole picture of the digital marketing channels, it really was
Data is Sexy, Says Data Scientists
Data research, while proven in value in some fields, is now becoming accepted in the corporate world. As more and more businesses are learning to rely on the use of analytics and data to push forward, statistical research is growing in demand in the market. Misconceptions
Post-Hummingbird: Link Building is Much Alive and Kicking.
While there is all the new hype on the rise of content marketing after the launch of Hummingbird, many online marketers end up questioning the importance of links? Has content marketing really become the new SEO and link building no longer matter? There’s many reasoning
“Can We Put a Cookie on Your Site?”
If you’ve been in the industry for quite some time, you’ve probably come across these 2 phrases often enough followed by a frown. And chances are you don’t have the heart to correct fellow online marketers either: “Can we put a cookie on your site.” “We will
Is Only Adwords Enough for SEM in 2014?
Google is indisputably the most widely used search engine for many years now. This trend will continue well into 2014 and beyond. It is also the reason why many SEM efforts and investments fall squarely on Adwords. When Google was first officially launched in 1998,
What’s the Future of Online Marketing in 2014? Predictions and Projections.
Online marketing will only get bigger and better in 2014. This year we saw many changes, new tools and new perspectives brought into play. All of these have built a foundation for digital marketing in the year 2014 and beyond. First of all, analytics have
Negative SEO Attacks: What Are They and The Consequences?
Every time we talk about SEO, it’s always about ways to increase visibility in search results and about increasing organic traffic. "Little do we know that the exact same expertise used to help websites gain visibility could very easily take the website down." It all comes down
Digital Marketing: Emerging Trends
Doing business has drastically changed these past few years. It is no longer about making sure you have an online presence for your business; that is a given. Try doing a mental list of your competitors; do they have some sort of website running? More
Getting De-indexed by Google: Top 5 Website Characteristics to Avoid
So you’ve launched your website, started to see some traffic and over the course of the next few months, enjoyed continual increase in traffic as your website starts to appear in search results for different keywords. All of a sudden, your site sees a sharp
Conversion Rate Optimization – Rules of the Game Revealed
Syndacast is a digital marketing agency known for its expertise in employing strategically creative marketing tools and strategies to drive not only traffic but conversions for client websites. What exactly is a conversion? It's in other words a website 'goal' for which the most common one
5 Smart Business Trends to Ensure Success in Online Marketing
There are a couple of things to keep in mind when starting off small business to eventually transform into a well-established business via online marketing. These are the top 5 strategies that work quite well, when properly adapted and executed. Targeting the Right Audience A successful business
A Fast-track Guide: Responsive Web Design
Want to design a responsive website? Assuming you already know what a responsive website is, here’s our quick guide on how to easily go about it. Start From Small to Large List out all the devices you want to optimize you website for. Then start designing starting