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Today 23 April 2018, at The Landmark Hotel Bangkok, our Company's Managing Director, Tom Nguyen is the guest speaker at the Asia Business Connect conference on: OmniChannel Marketing, Customer Insights & Experience Management in the Digital Age. The conference was held amongst many senior marketers,

Technology has changed the way we live. Customer behavior today is no longer the same as before. We are always connected to digital devices 24/7 and we rely on those devices to find, discover and purchase. Shopping online now provides better user experience and you

The premise that humans can make a better judgement than AIs may no longer hold true when it comes to Adwords’ PPC Automation. According to Google Adwords, its automation uses advanced machine learning to help it tailor the right bid to each and every auction.

Have you heard the term called content amplification? Content amplification is a term used to define ways content can be amplified, using specific channels online. Below are several websites or channels you can use to distribute your content to reach your audience. Let’s take a

On October 3rd, Oliver Wilke, Head of Business Development APAC, Syndacast took center stage at the Content Marketing Forum 2016 at the Intercontinental Hotel; presenting methods that drive successful advertising campaigns to target audiences. The points discussed in at the forum were: 1. How to create successful

Today, 25 February 2016, a senior member of our content & optimization team, Juraiporn Paparpun took to the stage, elaborating on Social Media Trends for Facebook, Instagram, Pinterest and Google Plus in 2016 alongside other digital marketing experts at the ADF digital innovation 2016 conference (InterContinental

I was recently approached by a friend who wanted to switch her career from traditional marketing to digital marketing. She wondered, is it really that different? While it took her a while to get a whole picture of the digital marketing channels, it really was

Data research, while proven in value in some fields, is now becoming accepted in the corporate world. As more and more businesses are learning to rely on the use of analytics and data to push forward, statistical research is growing in demand in the market. Misconceptions

If you check your Facebook account several times a day, chances are you've already seen this. Seen What? Your Facebook Life. Yes, you. A video about your life on Facebook ever since you first created an account went live online on Tuesday. It's basically an automated

Cyber Monday's just around the corner this December 2, 2013. Are you ready for it? Cyber Monday is the Monday right after Thanks giving when online spending is said to jump to as high as 25%. In Europe, this day is more commonly termed as

So what is AdBoost? The Short Answer: Syndacast’s powerful proprietary RTB Display Advertising solution. If you’re new to RTB Display Advertising, learn more about the technology and how it could help your business from our fast track guides to RTB Display Advertising, DSP and DMP. The Long Answer: AdBoost is

Understanding DSP (Demand Side Platform) Already versed on what a DSP (Demand Side Platform) is? Just skip to the advanced part and download Syndacast’s AdBoost Fact Sheet here. In order to participate in RTB (Real-Time Bidding); if you haven’t read our guide on RTB, read it here,

First off, if you’re already an expert on what RTB (Real-Time Bidding) Display Advertising is, then go for the advanced stuff. Download Syndacast’s full AdBoost RTB Display Advertising Fact Sheet. Moving on, for anyone still fuzzy about RTB, let’s start with the question of what is

Banner Retargeting or commonly known as Banner Ad Retargeting is one of the most effective tools to use in order to increase conversion rates, brand awareness, profitability and ultimately, website traffic. What exactly is banner retargeting? Banner retargeting is focused on visitors who repetitively return to

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