Syndacast on Branding at E-Biz Expo Asia 2018
Today 8 June, 2018, Syndacast's Managing Director, Mr. Tom Nguyen joins the E-Biz Expo Asia 2018 in Bangkok as the keynote speaker. His one hour session titled "Brand transformation in the digital landscape" covers the key highlights that Tom Nguyen has learned over his past 15 years from
Syndacast on Omnichannel Marketing
Today 23 April 2018, at The Landmark Hotel Bangkok, our Company's Managing Director, Tom Nguyen is the guest speaker at the Asia Business Connect conference on: OmniChannel Marketing, Customer Insights & Experience Management in the Digital Age. The conference was held amongst many senior marketers,
Evolution of New Tourism Feeder Markets in Thailand
TAT (Tourism Authority of Thailand) is showing great interest in tapping new potential markets. When the January 2017 statistics are compiled, Thailand expects to see high growth in visitor arrivals from Brazil, Russia, Argentina, Cambodia, and Saudi Arabia. These and other emerging markets are still
What is Content Amplification?
Have you heard the term called content amplification? Content amplification is a term used to define ways content can be amplified, using specific channels online. Below are several websites or channels you can use to distribute your content to reach your audience. Let’s take a
Syndacast at Content Marketing Forum 2016
On October 3rd, Oliver Wilke, Head of Business Development APAC, Syndacast took center stage at the Content Marketing Forum 2016 at the Intercontinental Hotel; presenting methods that drive successful advertising campaigns to target audiences. The points discussed in at the forum were: 1. How to create successful
2016 : Digital transformation and its mighty impact in tourism industry
On April, 8th 2016, our Head of Sales, Oliver Wilke, was invited to be the speaker in one of the biggest digital event “Spark Conference 2016: Digital Transformation presented by Dtac” at the heart of Bangkok, Siam Pavalai Paragon Cineplex at Siam Paragon. The event takes the
Team in Action! Social Media Trends 2016
Today, 25 February 2016, a senior member of our content & optimization team, Juraiporn Paparpun took to the stage, elaborating on Social Media Trends for Facebook, Instagram, Pinterest and Google Plus in 2016 alongside other digital marketing experts at the ADF digital innovation 2016 conference (InterContinental
Chic in 2016: Web Design Trends a la Mode!
Last year, flat design walked the runway. This year, flat design is out and ‘almost flat design’ (aka Flat 2.0) is in! What does that mean? While flat design is effective in terms of supporting usability and user navigation because it’s simple and clean which makes
Syndacast’s on Measurement, Analytics & ROI
Today, 19 November 2015 (The Landmark Hotel), our Director, Tom Nguyen shares his digital marketing expertise at a conference on: The Latest Measurement Trends, Big Data and Predictive Analytic for Marketing Optimization Along with other industry professionals and experts, Tom explains the inside-outs of
The Great Digital Marketing Trends of 2016
The importance of digital marketing continues to soar through the years with the development of complex search algorithms to innovating world-changing technologies that set the milestone for change. In the past months, the digital landscape experienced a myriad of changes that paved the way for
[Infographic] The State of Mobile Marketing 2016
Deciding on how to allocate your mobile marketing budget for 2016? Let's take a look at some key statistics to help you decide. Key statistics for mobile marketing in 2016: Around 80% of internet users search via their smartphones. While around 9% search via smartwatches. In terms
“Voices of SYNDACAST” – Panadda Roongruangratanakul on Social Media in Thailand
At Syndacast, we feature a colorful spectrum of individuals from across the nation and international borders to be a part of our growing community. Everybody at Syndacast is unique and excels in what they do best. We possess a handful of talented digital marketers, programmers,
From A Digital Marketer to Another
I was recently approached by a friend who wanted to switch her career from traditional marketing to digital marketing. She wondered, is it really that different? While it took her a while to get a whole picture of the digital marketing channels, it really was
Post-Hummingbird: Link Building is Much Alive and Kicking.
While there is all the new hype on the rise of content marketing after the launch of Hummingbird, many online marketers end up questioning the importance of links? Has content marketing really become the new SEO and link building no longer matter? There’s many reasoning
Google Penalizes Virool: Even the Big Guys Could Get Burned
Google has just penalized social video advertising site: Virool. Alexander Debelov, co-founder of Virool first noticed a problem around 5 weeks ago and only discovered how great their problem was once logged into Google Webmaster Tools: bad backlinks. The website has contacted site owners and
Your Facebook Life
If you check your Facebook account several times a day, chances are you've already seen this. Seen What? Your Facebook Life. Yes, you. A video about your life on Facebook ever since you first created an account went live online on Tuesday. It's basically an automated
A Huge Success: Thumbsup’s Spark Conference 2014 Sponsored by DTAC, Syndacast and Other Tech Companies
2013 has been quite a ride for online marketers. The highly volatile search landscape last year brought with it: new opportunities to test out new digital marketing strategies and was a great learning experience. Thumbsup, a well-known tech professional community in Thailand hosted its 3rd anniversary,
Syndacast at Spark Conference Event this Friday
Spark Conference 2014 is here and Syndacast is one of the sponsors! There will be lots of prizes to be won and activities such as creating your own Digital Citizen Card. As such: So where and when will all the fun start? Date: Friday 24 January 2014 Time:
Is Only Adwords Enough for SEM in 2014?
Google is indisputably the most widely used search engine for many years now. This trend will continue well into 2014 and beyond. It is also the reason why many SEM efforts and investments fall squarely on Adwords. When Google was first officially launched in 1998,
Travel Daily Media Conference Features Syndacast Guest Speakers on the Changing Digital Landscape
November 29, 2013 – Bangkok, Thailand Travel Daily Media is a renowned website among businesses in the travel and tourism industry. The website (traveldailymedia.com) offers visitors with the latest global news, travel-related information, updates, events as well as travel offers. In addition to recent events around
Microsoft Declares War on Google: Scroogled
When Microsoft declares war, they never are subtle about it. A recent Scroogled video that is quickly being spread among viewers portrays Google as commercializing your personal data and privacy. Apparently, Scroogled T-shirts and various products are also available that says, "Do you use Google Search?
BA Students from Northumbria University UK Visit Syndacast’s Thailand Office
Syndacast welcomes and shares insight into digital marketing to a group university students studying BA in Business Management from Northumbria University, UK. The company’s CEO, Wolfgang Jaegel shares insights on digital marketing for the tourism industry in a casual discussion session that encourages students to participate
What’s the Future of Online Marketing in 2014? Predictions and Projections.
Online marketing will only get bigger and better in 2014. This year we saw many changes, new tools and new perspectives brought into play. All of these have built a foundation for digital marketing in the year 2014 and beyond. First of all, analytics have
What is Adboost?
So what is AdBoost? The Short Answer: Syndacast’s powerful proprietary RTB Display Advertising solution. If you’re new to RTB Display Advertising, learn more about the technology and how it could help your business from our fast track guides to RTB Display Advertising, DSP and DMP. The Long Answer: AdBoost is
What is DMP (Data Management Platform)?
Assuming you already know what DMPs are and how they work in digital advertising alongside RTB and DSP, skip to the advanced information; download Syndacast’s AdBoost fact sheet here. DMP (Data Management Platform) is in fact not a new solution but is one that has recently
What is DSP (Demand Side Platform)?
Understanding DSP (Demand Side Platform) Already versed on what a DSP (Demand Side Platform) is? Just skip to the advanced part and download Syndacast’s AdBoost Fact Sheet here. In order to participate in RTB (Real-Time Bidding); if you haven’t read our guide on RTB, read it here,
How does RTB Display Advertising Work?
First off, if you’re already an expert on what RTB (Real-Time Bidding) Display Advertising is, then go for the advanced stuff. Download Syndacast’s full AdBoost RTB Display Advertising Fact Sheet. Moving on, for anyone still fuzzy about RTB, let’s start with the question of what is
Digital Marketing: Emerging Trends
Doing business has drastically changed these past few years. It is no longer about making sure you have an online presence for your business; that is a given. Try doing a mental list of your competitors; do they have some sort of website running? More
Blackberry 10 Gets Facebook App Update
Launched recently in the Blackberry app store, Facebook users of the device can now update the app that launched with new features. The Facebook update, v10.2.1, adds Facebook chat, enhanced messaging details, quicker scrolling and an enhanced photo experience. Users will be able to experience a
The Importance of Content Marketing
Content is one of the most essential components for a website. Content marketing allows small brands to large, multi-million dollar corporates convey their information to their target audience, entice them with rich information and allows both to build a relationship. Content itself is a story
Syndacast Now a Member of DAAT
DAAT is the one and only digital advertising association in Thailand. Syndacast is now officially a member of the association and listed with other well-known agencies such as Ogilvy and Dentsu Media. What is it all about? Digital advertising has been growing very quickly and for
What is Social SEO?
Social Media is something we use every day since Facebook, Twitter, Pinterest and tumblr have been successfully integrated into smartphone devices. Every day we check our smart devices for the latest news and updates, liking and sharing the news piece. What does this have to do
Top 3 Digital Marketing Trends
Wondering what are the top 3 digital marketing trends happening this year (2013)? Quite a lot as a matter of fact which is no surprise when it comes to the online world where the pace is fast and environment volatile. It’s nevertheless important for business
Google Pays Adblock to Whitelist Ads
Adblock Plus, as many consumers are aware is an ‘add-on’ developed to block ads on a website. The extension can be downloaded in browsers such as Firefox, Chrome and Opera. In addition, the service is extended onto Android devices for an improved and hassle-free internet
Email Still at the Top Chart of Online Marketing
Ever since social media took online communication by the storm, we saw all sorts of development in the social networking area: the birth of Facebook, Twitter, Google+, Instagram, Pinterest and what not. Email, the very first form of online communication, seems to slowly fade away…or not. This
Bing Ads Platform Integrated With Window 8.1 Smart Search
Bing has just announced the integration of its ad platform with Windows 8.1 Smart Search. What’s Smart Search? It’s a feature that comes with Microsoft’s Windows 8.1 that lets users do a global search across the Web, apps, devices and cloud for a single query. From
Google’s Algo Tweak: Bad Mobile Website Can Hurt Rankings
Google has just very recently launched a new algorithm update to target spam queries such as ‘payday loans’. Along with the recent tweak, Google has given a ‘heads up’ that a bad mobile website would affect rankings as well. This is currently broadly explained as
Syndacast Debuts at ad:tech Singapore
Ad:Tech is a huge digital marketing event that happens yearly around the globe. Syndacast received a tremendous welcome last week at ad:tech Singapore 2013, Asia’s leading digital marketing event. It was the first time Syndacast had exhibited at the show – and we’d like to
A Note from our Chief Operating Officer
Syndacast as it is today is made up of individuals of diverse talents from around the world working together to deliver excellent results. I believe the company has a tremendous potential to continuously reinvent itself in order to successfully take on the various challenges put