We drive digital performance through smarter audience targeting, big data, machine learning and creativity. Contact us today and build a winning experience-based digital marketing solution with Syndacast.

Follow us

Image Alt

Google Penalizes Virool: Even the Big Guys Could Get Burned

Google Penalizes Virool: Even the Big Guys Could Get Burned

Google has just penalized social video advertising site: Virool. Alexander Debelov, co-founder of Virool first noticed a problem around 5 weeks ago and only discovered how great their problem was once logged into Google Webmaster Tools: bad backlinks. The website has contacted site owners and disavowed a handful of link, expecting to be reinstated soon.

“While National Positions hasn’t received a penalty for their work they did for Virool, Google isn’t above penalizing SEO companies that are engaging in black hat tactics for their clients, as they did with iAcquire in 2012. And Google has been very active in handing out penalties recently, including another seed-funded company Rap Genius, as well as multiple link networks.

It can be difficult for the average person to know whether an SEO company they have hired is ethical because a lot of the unethical ones claim that they only do white hat SEO – after all, not very many people are going to hire a company that strictly does black hat SEO, unless it is for a churn and burn site.

This is the latest reminder to be careful when hiring an SEO firm, because the last thing you want to do is get stuck trying to clean up a mess and recover from a Google penalty.” —Jennifer Slegg (Search Engine Watch)

Talk to Syndacast

Whether you're interested in our services or need an expert audit on your digital activities, we'd love to hear from you