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Data research, while proven in value in some fields, is now becoming accepted in the corporate world. As more and more businesses are learning to rely on the use of analytics and data to push forward, statistical research is growing in demand in the market. Misconceptions

If you check your Facebook account several times a day, chances are you've already seen this. Seen What? Your Facebook Life. Yes, you. A video about your life on Facebook ever since you first created an account went live online on Tuesday. It's basically an automated

When Microsoft declares war, they never are subtle about it. A recent Scroogled video that is quickly being spread among viewers portrays Google as commercializing your personal data and privacy. Apparently, Scroogled T-shirts and various products are also available that says, "Do you use Google Search?

Cyber Monday's just around the corner this December 2, 2013. Are you ready for it? Cyber Monday is the Monday right after Thanks giving when online spending is said to jump to as high as 25%. In Europe, this day is more commonly termed as

So what is AdBoost? The Short Answer: Syndacast’s powerful proprietary RTB Display Advertising solution. If you’re new to RTB Display Advertising, learn more about the technology and how it could help your business from our fast track guides to RTB Display Advertising, DSP and DMP. The Long Answer: AdBoost is

Understanding DSP (Demand Side Platform) Already versed on what a DSP (Demand Side Platform) is? Just skip to the advanced part and download Syndacast’s AdBoost Fact Sheet here. In order to participate in RTB (Real-Time Bidding); if you haven’t read our guide on RTB, read it here,

First off, if you’re already an expert on what RTB (Real-Time Bidding) Display Advertising is, then go for the advanced stuff. Download Syndacast’s full AdBoost RTB Display Advertising Fact Sheet. Moving on, for anyone still fuzzy about RTB, let’s start with the question of what is

Banner Retargeting or commonly known as Banner Ad Retargeting is one of the most effective tools to use in order to increase conversion rates, brand awareness, profitability and ultimately, website traffic. What exactly is banner retargeting? Banner retargeting is focused on visitors who repetitively return to

Launched recently in the Blackberry app store, Facebook users of the device can now update the app that launched with new features. The Facebook update, v10.2.1, adds Facebook chat, enhanced messaging details, quicker scrolling and an enhanced photo experience. Users will be able to experience a

Content is one of the most essential components for a website. Content marketing allows small brands to large, multi-million dollar corporates convey their information to their target audience, entice them with rich information and allows both to build a relationship. Content itself is a story

DAAT is the one and only digital advertising association in Thailand. Syndacast is now officially a member of the association and listed with other well-known agencies such as Ogilvy and Dentsu Media. What is it all about? Digital advertising has been growing very quickly and for

Social Media is something we use every day since Facebook, Twitter, Pinterest and tumblr have been successfully integrated into smartphone devices. Every day we check our smart devices for the latest news and updates, liking and sharing the news piece. What does this have to do

Wondering what are the top 3 digital marketing trends happening this year (2013)? Quite a lot as a matter of fact which is no surprise when it comes to the online world where the pace is fast and environment volatile. It’s nevertheless important for business

Adblock Plus, as many consumers are aware is an ‘add-on’ developed to block ads on a website. The extension can be downloaded in browsers such as Firefox, Chrome and Opera. In addition, the service is extended onto Android devices for an improved and hassle-free internet

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