Navigating the Calm: How Hotels Can Win in Southeast Asia’s Softer Travel Market during 2025
Southeast Asia’s travel market is expected to enter a period of recalibration from Q2 – Q3 2025 and the situation might drag until Q4. After two years of booming post-pandemic recovery, travel demand across the region has softened during mid-2025. It’s not that the situation is worse than
The Death of Demographics – From Mass Assumptions to Individual Truths
By Tom Nguyen - MD at Syndacast Marketing's most trusted tool has failed us. For decades, we've sliced humanity into separate demographic boxes. We've grouped people by their birth years, income brackets, and zip codes. We've made critical business decisions based on the assumption that
Q2 Hotel Booking Trends in Asia Pacific: What’s Hot, What’s Not, and What’s Next
Bangkok, 7 April 2025 - As the travel industry continues its recovery, the second quarter of 2025 is shaping up to be a competitive period for hospitality in Asia Pacific. Destinations from Bali to Bangkok and the Maldives to Melbourne are experiencing a shift in
