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Oliver Wilke on Programmatic Display Advertising at Digital 16

At Digital 16, a digital marketing conference that took place on 26 January at the Renaissance Bangkok Ratchaprasong, our Head of Sales & Business Development APAC Oliver Wilke, gave a talk on the topic data-driven programmatic display advertising. His main talking points included display marketing, retargeting and Facebook advertising.

 

 

Display Advertising

Digital Advertising, which stimulates and creates desire and intent to purchase the product being displayed, includes several forms of online advertising such as banner ads, rich media and more. This online advertising method no longer relies on the traditional inventory booking method and instead uses audience data to reach potential customers at the right time with the right message.

 

 

Retargeting

By using the retargeting method, brands can track both prospects and customers who previously visited their website and display their ads in order to gain more traction and exposure. Retargeting generates greater online sales as the brand is kept front and centre in customers’ minds and window shoppers are brought back when they are ready to buy.

 

 

Facebook Advertising

Facebook ads, which appear in the newsfeed and are purchased on an auction basis where advertisers are charged based on either clicks, impressions or actions, can get more people to visit your shop, shop on your website, like your Page, install your app and more.

So how are display advertising, retargeting and Facebook advertising related?

Display Advertising and Facebook ads are different channels and possess different strengths but can work hand in hand to achieve the brand’s objectives, which may include increasing online sales, generating leads, promoting an application or raising awareness. In conclusion, it is most effective to integrate all channels into a campaign’s digital ecosystem.

 

If you are interested in a more efficient digital campaign utilising display advertising and Facebook ads and want to know more about retargeting, go ahead and contact us.

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What is Content Amplification?

Have you heard the term called content amplification? Content amplification is a term used to define ways content can be amplified, using specific channels online. Below are several websites or channels you can use to distribute your content to reach your audience. Let’s take a look at the conventional channels people use to amplify their content.

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Content Marketing Forum 2016 with Special Guest Speaker Oliver Wilke

By | Oct 5th, 2016 08.59 AM | View all posts in Digital Marketing Featured Marketing

On October 3rd, Oliver Wilke, Head of Sales & Business Development APAC Syndacast took center stage at the Content Marketing Forum 2016 at the Intercontinental Hotel; presenting methods that drive successful advertising campaigns to target audiences.

The points discussed in at the forum were:

1. How to create successful contextual advertising campaigns
2. Understanding the types of targeting methods available that include, day-parting, geo-targeting, behavioral targeting, and placement targeting
3. Learn expert targeting techniques that effectively transform non-engaging campaigns into hot, lead-generation campaigns
4. Key success factors in developing efficient and successful content campaigns to leverage influencers as your key opinion leader

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Digital Marketing Trends 2017

By | Sep 27th, 2016 10.32 AM | View all posts in Blog Content Marketing Digital Marketing Marketing

In just a few short months, 2017 will be upon us and with it; new trends will dominate the digital landscape. Let’s take a look what they are and how you can benefit from them.

First of all, let’s take a look at mobile; since 2014, the use of mobile devices has exponentially grown and with growth comes new business opportunities.

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Why Digital Matters for Travel Industry?

Our Sales & Business Development Team, led by Oliver Wilke, was invited to present digital marketing solutions to over 50 travel agencies that are working within the Galileo network.

Syndacast Galileo Online Event

The event took place at Galileo headquarter in Bangkok and covered the following main topics:

  • Why Go Digital?
  • Why Digital Matters for Travel Industry?
  • Online Marketing with Syndacast in the travel industry

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2016 : Digital transformation and its mighty impact in tourism industry

By | May 26th, 2016 07.31 AM | View all posts in Digital Advertising Digital Marketing

On April, 8th 2016, our Head of Sales, Oliver Wilke, was invited to be the speaker in one of the biggest digital event “Spark Conference 2016: Digital Transformation presented by Dtac” at the heart of Bangkok, Siam Pavalai Paragon Cineplex at Siam Paragon.

Sparkcon 2016

The event takes the whole day starting from the moment the Paragon gate was opened. Regards of the topic “How Digital Transformation impact tourism industry” Oliver Wilke discussed with Khun Rathiya from Facebook and Khun Chate from AccorHotels about the importance of digital nowadays and how its transformation affect our online marketing strategy.

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Team in Action! Social Media Trends 2016

By | Feb 26th, 2016 04.49 AM | View all posts in Content Marketing News and Updates Social Media Marketing

Today, 25 February 2016, a senior member of our content & optimization team, Juraiporn Paparpun took to the stage, elaborating on Social Media Trends for Facebook, Instagram, Pinterest and Google Plus in 2016 alongside other digital marketing experts at the ADF digital innovation 2016 conference (InterContinental Bangkok).

IMG_6377

 

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Chic in 2016: Web Design Trends a la Mode!

By | Feb 1st, 2016 01.19 AM | View all posts in Digital Marketing Website Design

Last year, flat design walked the runway. This year, flat design is out and ‘almost flat design’ (aka Flat 2.0) is in!

What does that mean? While flat design is effective in terms of supporting usability and user navigation because it’s simple and clean which makes it easy for audience to identify the main message, buttons, menus, etc, it’s not as visually appealing. Flat 2.0 preserves the simplicity of flat design yet giving it an attractive edge.

flat design 20
source: dappergentlemen.com

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Instagram Ads: Redefining the Parameters of Non-intrusive Advertising

What’s so compelling about advertising on Instagram? The action points are exactly as what you would do with a friend’s organic post! Instagram ads are essentially the typical Instagram photos and videos that seamlessly get displayed right there in your feed. For a while now, marketers have been talking about native advertising (aka. non-intrusive ads); Instagram is probably the most non-intrusive advertising option out there. The only difference is a small ‘sponsored’ mark at the top right-hand corner of the advertisement.

instagram header

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Syndacast SUPERHERO Christmas Party 2015!

By | Dec 25th, 2015 01.24 AM | View all posts in Blog Event News and Updates

What a great way to end 2015 by celebrating Syndacast’s ultra awesome costume-themed superheroes party! To end the year, we voted to end the year with something… quirky. Long story short, the votes were cast and superheroes won the vote by a landslide! …Naturally.

Our event was held yesterday at the Four Points by Sheraton where superheroes gathered from dawn to dusk (and spending a day not fighting crime). At the party, there were many caped crusaders, one Godzilla (is Godzilla a superhero?), one unrecognizable Katniss Everdeen (or Catnip Evergreen), two Iron Mans (would that make it Iron Men?), a handful of Super Women and more!

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