Press Release: Syndacast Leads the Way in Connected TV Hotel Ad Campaigns, Focused on Family Audiences
BANGKOK, THAILAND, March 22, 2024 - In the constantly-changing landscape of digital advertising, Syndacast emerges as a trailblazer by launching innovative hotel ad campaigns on connected TV, specifically targeting families to drive deep awareness in the domestic markets for its hotel partners. With the advent of
Press Release: NYC English Appoints Syndacast as its Global Social Media Communications Agency
Salt Lake City, USA. Press release. Source www.nycenglish.nyc 15 March 2024 — NYC English is thrilled to announce the appointment of Syndacast, a leader in digital marketing solutions, as its Global Social Media Communications Agency. This appointment is in preparation for NYC English’s imminent move into
The Power of Direct Marketing and Why Syndacast is Your Key to Success in 2024
If you want to take charge of your hotel's future, increase revenue then the direct marketing channels are the solutions for your hotel. Direct marketing lets you connect with your guests directly, increase your revenue, and create memorable experiences—all without relying on third-party platforms and
Google Local Campaigns, what they are and how they work.
Do you know about Google local campaigns? Their main objective is to attract potential customers to your physical locations. To do this, Google provides its main platforms for marketers and advertisers such as Google Maps, Google Display, Youtube, Business Profile and the Google Search Network. What
Syndacast Clinches Asia Best of Best Awards for Hospitality Marketing Excellence!
Bangkok, Thailand, December 2023 – We are excited to share the incredible achievement of Syndacast, we have been awarded as the Asia Best of Best Awards Winner for Best Marketing and Advertising Company in Hospitality 2023 by Golden Tree, Dubai. Established in 2008, Syndacast has evolved
Maximize Hotel Website Conversions – A Practical Guide for Better Conversions Rate In 2024
According to Industry benchmarks, the average conversion rate for hotel ranges from 1% to 3%, this is the indicator for hotels to know you are performing well in converting visitors to customers or not. If your hotel has already gained a stable monthly traffic coming in
A Quick Interview with Syndacast on SEO Work for Hotel Industry
On October 10, 2023, Tom Nguyen, MD of Syndacast was invited to an interview with a number of Thai hotels at a digital marketing event. The interview focused on the challenges and opportunities of digital marketing in the Thai hotel industry. Here is Tom Nguyen's
Syndacast is Nominated for Asia Best of Best Awards
Syndacast is nominated as Best Marketing & Advertising Company - Hospitality in Asia Best of Best Awards 2023 for the excellent contribution and hard work in the industry
Hotel’s Win-Win Revenue Share Marketing Solution
Are you looking to maximize direct bookings and profits without the burden of big marketing budget? Discover how Syndacast’s innovative "Win-Win Revenue Share" solution can help. Here's how it works: 1. Harnessing Traveler Behavioral Data: We collect and analyze travelers’ data from social media, recent website visits,
Make the best of Q4 for your hotels with seasonal promotions.
The hotel direct booking journey involves strategies to encourage guests to book rooms directly with a hotel rather than through third-party booking platforms. Getting market share & revenue during Q4 & Q1 are critical for hotel to achieve the yearly target.Here are some recommended offers
10 Reasons Why Syndacast is the Ultimate Choice for Result-Driven Marketing Campaigns
In the complex and ever-evolving landscape of digital marketing, brands are constantly on the lookout for partners who can deliver not just promises but concrete results. Syndacast, a unique player in the digital marketing realm, has been making waves for its unparalleled approach to result-driven
Syndacast Runs Successful Local Campaigns to Promote A Local Spa and A Fine Restaurant in Krabi
Syndacast, a leading digital marketing agency for hotels, recently ran a successful campaign to promote a local spa and restaurant in a 5-star resort in Krabi, Thailand, using Google Local Campaigns. The campaign goals were to: Increase awareness of the spa and restaurant among potential customers in the local areaDrive
Attracting more guests this festive season – Special offers that yield high performance for resort bookings in Q4 2023
To drive more direct bookings for this coming year-end holidays, besides boosting the ad budget in the right feeder markets, luxury resorts should consider promoting enticing and exclusive special offers. After the observations and discussions with our hotel partners, our consultant team at Syndacast has
Syndacast’s Remarkable Success in High ROI For All Hotel Campaigns in 2023
In 2023, Syndacast team achieved remarkable success in their hotel campaigns by achieving a staggering 99.5% of campaigns with a Return on Advertising Spend (ROAS) higher than 1000% (tracked revenue is more than 10 times ad investment). This outstanding performance was the result of Syndacast's innovative approach to optimizing
Syndacast Revolutionizes Hotel Marketing With Advanced AI Audience Targeting
BANGKOK, September 20, 2023 (syndacast.com) - Syndacast, a prominent digital marketing agency based in Asia-Pacific specializing in bringing in direct business for luxury hotels and travel, is excited to introduce significant updates to its AI real-time bidding system, reaffirming its commitment to innovative solutions. Central to these updates
The Long-tail Keywords Case Study for a Hotel in Krabi
When Syndacast was given the opportunity to launch a new marketing project for a 4 star chain hotel in Krabi, the hotel had just finished a previous search marketing campaign (Google PPC) with another hotel marketing agency. So before we set up a new campaign,
Unlocking Hotel Success: Why Syndacast is Your Ultimate Marketing Partner
In the ever-evolving world of hospitality, where customer preferences and trends shift like quicksand, boutique hotel brands face a constant challenge to stay ahead in the marketing game. It's a complex dance between attracting guests, retaining them, and ultimately driving revenue. Here's where Syndacast, the leading marketing agency, steps
Syndacast at The Hotel Virtual Summit in Bali July 2023
We are excited to announce that on 20th July 2023, Syndacast's Managing Director, Tom Nguyen, was a featured speaker at the Hotel Virtual Summit at The Magani Hotel & Spa in Bali with the participants from 60 different hotels. During the event, Tom shared invaluable insights
Low Season Hotel Occupancy
The Syndacast Team has conducted the study to help properties seek answers for their marketing efforts during the low season, maintain a steady flow of revenue and to better understand its opportunity. Low season refers to a period of time when the demand for hotel
5 ways to improve online booking conversion rate for hotels
In today's digital age, having a strong online presence is crucial for any business, including hotels. By improving their online booking process, hotels can attract more customers, boost their revenue and stay ahead of their competitors. Here are five ideas that hotels can implement to
Google’s 50% Marketing Budget Cut During COVID-19 – What It Means
It would be 100% true to say that COVID-19 has affected revenue in many businesses, some more drastically than the other. Besides digitization, the more cash reserve a business has, the better chance it will survive. Many companies that we know are forced to turn to
You’ve just launched a new website, now what?
Do you know that it usually takes months for a new website to start having substantial organic traffic on the internet? Having a website is only like having a storefront, you will need to let people know about this address and what it offers so
Smart Upskill for Digital Marketers during COVID-19
It is safe to say that COVID-19 has made most people truly appreciate the jobs that they have, even with less pay, and would try to perform better in their role for now they understand the value of keeping their job. For Syndacast, we are
Digital Marketing Tips during COVID-19
The COVID-19 pandemic has affected the global economy and various industries in ways we could not estimate. Businesses are looking for solutions to survive, maintain operations and to repair. As a digital marketing company, Syndacast has seen a lot of changes in the user behavior and we still
What makes an effective digital marketer?
What makes an effective digital marketer? We have been asked this question often enough, by both management teams at various companies and by marketers who are turning digital. For management, it is a different story because depending on company structure, product and the customer journey
Hungry Hub – Scalability
The challenge When we first met with the team at Hungry Hub - a restaurant deal booking website & app, we realized that the business model was straight forward and the company did have an idea how they can bring values to the market. 2 big
Accor Hotels Search Solutions
The challenge Accor Hotels Southeast Asia team understands the value of search marketing campaigns in their marketing touch points and how important it is on brand awareness as well as driving direct bookings. However with many brands and hotels in the region, to build a
Syndacast on Branding at E-Biz Expo Asia 2018
Today 8 June, 2018, Syndacast's Managing Director, Mr. Tom Nguyen joins the E-Biz Expo Asia 2018 in Bangkok as the keynote speaker. His one hour session titled "Brand transformation in the digital landscape" covers the key highlights that Tom Nguyen has learned over his past 15 years from
Syndacast on Omnichannel Marketing
Today 23 April 2018, at The Landmark Hotel Bangkok, our Company's Managing Director, Tom Nguyen is the guest speaker at the Asia Business Connect conference on: OmniChannel Marketing, Customer Insights & Experience Management in the Digital Age. The conference was held amongst many senior marketers,
An Ecommerce Launch Success For A Luxurious Health Product
When Syndacast was contacted by a Swiss Health brand for building awareness and sales volume from online channels, the result is a huge success. The global strategy designed for the campaign involved the use of email marketing, SEM and SEO. Within a year, a high
Meritus Hotels & Resorts – ROI Beyond Expectation
When Syndacast was entrusted to run Meritus Hotels & Resorts campaign to drive increased traffic and booking volume year round, the KPI was an ROI of 7. At the end of the campaign, the ROI delivered was almost double at 13.94.
National Environment Agency (NEA) – Ecofriend Awards
The NEA campaign which ran for a period of 2 months yielded results above expectations at 215.6% above the performance benchmark at a total of 179,930 video views. The campaign was therefore renewed each year after with great successes and more participants in the program.
Ananda Development – An online to offline success
Partnering with Syndacast, Thailand's prominent property developer, Ananda Development, utilized the power of Facebook's advanced data and 360 integration with search, video and display, in boosting event registrations in their biggest event of the year. The campaign ended up with results that were 2.1X in
Syndacast Marketing 4.0
Technology has changed the way we live. Customer behavior today is no longer the same as before. We are always connected to digital devices 24/7 and we rely on those devices to find, discover and purchase. Shopping online now provides better user experience and you
Evolution of New Tourism Feeder Markets in Thailand
TAT (Tourism Authority of Thailand) is showing great interest in tapping new potential markets. When the January 2017 statistics are compiled, Thailand expects to see high growth in visitor arrivals from Brazil, Russia, Argentina, Cambodia, and Saudi Arabia. These and other emerging markets are still
PPC Automation is the New Nanny
The premise that humans can make a better judgement than AIs may no longer hold true when it comes to Adwords’ PPC Automation. According to Google Adwords, its automation uses advanced machine learning to help it tailor the right bid to each and every auction.
Ananda Development Public Co. Ltd
Ananda has continued to develop its brands and its unique Urban Living Solutions, resulting in becoming the leading developer of residential projects in close proximity to mass transit stations in Bangkok. The company develops and sells various real estate projects in Thailand, ranging from low-budget
Syndacast on Programmatic Display Advertising at Digital 16
At Digital 16, a digital marketing conference that took place on 26 January at the Renaissance Bangkok Ratchaprasong, our Head of Business Development APAC Oliver Wilke, gave a talk on the topic data-driven programmatic display advertising. His main talking points included display marketing, retargeting and
What is Content Amplification?
Have you heard the term called content amplification? Content amplification is a term used to define ways content can be amplified, using specific channels online. Below are several websites or channels you can use to distribute your content to reach your audience. Let’s take a
